Why Wool?

Wool naturally sets the standard for fine carpet from design superiority to performance standards to sustainability.

Appearance

Wool accepts dye to its core, producing colors of depth and long lasting
beauty.   Wool’s structure provides permanent resilience and recovery from crushing, in addition to superior soil and stain resistance. 

Health

Wool is a non-allergenic fiber that provides inherent air purification and moisture control.  Wool naturally repels soil by directing it towards the carpet surface, where it can be readily cleaned.  Wool is naturally fire resistant and provides an exceptionally safe and healthy indoor environment.

Comfort

Wool helps keep interiors warm in the winter and cool in summer.  Wool is soft
underfoot and provides a luxurious ambiance. 

Sustainability

Wool is a pure, natural and renewable fiber.  Wool is naturally bio-degradable.

Wool Carpet Care

The naturally scaly surface of wool provides resistance to soiling and the protective outer layer of the fiber prevents water-based spills from penetrating.  Wool’s natural elasticity provides superior resistance to crushing.

To keep your new wool carpet looking its best, follow this easy maintenance plan:

1. Vacuuming:  Vacuum a minimum of once per week or more often as necessary. Use a vacuum with a beater bar attachment on cut pile carpet and a standard attachment on loop pile constructions.

2. Spot Cleaning:  Stains can be prevented if spills are cleaned quickly.  Refer to our cleaning guide to determine the proper treatment.  Blot; don’t scrub, as scrubbing may distort fiber...

3. Professional Cleaning:  Professional cleaning will revitalize your carpet and keep it hygienically clean.